Many of Sint Maarten’s visitors return year after year, thriving in the cultural paradise
Far from only benefitting those who visit, the Tourism Bureau ensures that the lifeblood of Sint Maarten’s economy is benefitting all residents, who each have a stake in the island’s booming tourism sector. The sun-drenched shores of Sint Maarten have long been a favorite for travelers seeking a unique blend of European charm and Caribbean warmth. Beyond its vibrant nightlife and picturesque beaches, Sint Maarten is making waves as a premier travel destination, driven by a commitment to sustainable tourism, cultural authenticity and economic inclusion. As it continues to welcome record numbers of visitors, the Tourism Bureau is actively shaping a future where travelers and locals alike thrive in a flourishing tourism ecosystem.
At the helm of Sint Maarten’s tourism success is a strategic balance between policy implementation and advisory expertise. The island’s tourism leadership is not only focused on executing policies that drive economic growth, sustainability and inclusion but also on anticipating global trends and adapting accordingly. This dynamic approach ensures that Sint Maarten remains an innovative and competitive destination. As the director of tourism for the Sint Maarten Tourism Bureau, May-Ling Chun, explains: “This balance allows us to remain agile and innovative while staying aligned with national objectives. For the people of Sint Maarten, this means creating real opportunities — jobs. We want to be inclusive and involve micro, small and medium enterprises.”
With unprecedented arrivals at Princess Juliana International Airport and increased traffic through Port St. Maarten, the island’s allure is stronger than ever. Driving this success are strategic partnerships including collaboration with regional and international travel partners which are bringing in more visitors from key markets; service excellence, meaning world-class hospitality, seamless travel experiences and an emphasis on personalized service. Travelers are immersing themselves in experiential tourism — in eco-adventures, local culinary experiences and cultural festivals beyond the beaches, deepening their connection to the island. “Our most recent figures show that about 60 percent of our overnight visitors are repeat travelers,” Chun notes, before adding “a powerful testament to the ‘Sint Maarten effect’ — once you’ve been, you can’t wait to come back.”
One of Sint Maarten’s biggest strengths is its diverse accommodation landscape. Whether visitors seek the luxury of international resorts, the charm of boutique hotels, or the personalized touch of homestays and villas, there is something for everyone. “Our visitors are diverse — some seek all-inclusive ease, while others crave local authenticity. What they all expect is warm service, safety, and memorable experiences,” says Chun. This variety not only enhances visitor experiences but also creates economic opportunities for residents. By supporting boutique properties and short-term rental markets, Sint Maarten ensures that more citizens can take part in and benefit from the tourism economy. Local participation is key to making the product work, as Chun makes clear, saying: “Local involvement is vital. We’re working with communities, schools and businesses to instill a sense of ownership and stewardship over the tourism product.”
A digital destination for every visitor
The country has embraced digital innovation with the introduction of entry.sx, an electronic travel authorization system that has streamlined the arrival process. Although not yet compulsory, its completion by visitors is encouraged by Sint Maarten in order to expedite their arrival into the country by use of e-gates at immigration. It can be completed seven days prior to arrival. Not only are shorter wait times beneficial for travelers, the form also ensures enhanced security measures and better visitor data collection for Sint Maarten. “The introduction of our electronic travel forms has been a game-changer,” explains Chun. “It has streamlined the arrival process, significantly reduced wait times and enhanced security. For travelers, it translates to less paperwork, faster processing and a more seamless start to their Sint Maarten experience.”
Tourism is Sint Maarten’s heartbeat and preserving the island’s natural and cultural resources is paramount. Sustainable initiatives are at the forefront of the island’s development plans. Hotels and businesses are adopting green practices to reduce their environmental footprint, protecting coral reefs and marine biodiversity ensures that Sint Maarten’s turquoise waters remain pristine for generations to come and residents, schools and businesses are actively involved in maintaining and enhancing the island’s tourism appeal. “Sustainability is at the heart of our tourism mission. When the environment thrives and the culture is preserved, tourism becomes sustainable — and citizens benefit long-term,” Chun highlights.
With the U.S. as its top market, Sint Maarten has strengthened its presence, particularly in Miami, a major gateway for Caribbean travel. The island is working closely with airlines, media and travel trade partners to highlight its unique offerings, specifically highlighting its easy access from major U.S. cities, its cultural richness blending Dutch, French and Caribbean influences and its vibrant calendar of events, including music festivals, regattas and gourmet experiences. “The U.S. remains our top source market, with Miami acting as a gateway. We’re deepening our relationships with airlines, media and travel trade partners in North America, especially in Florida.” The newly upgraded Sint Maarten Tourism Bureau facility represents a significant milestone in the island’s tourism evolution. With modern technology, enhanced meeting spaces and a welcoming atmosphere, the bureau is better equipped to collaborate with stakeholders and deliver top-tier services. This investment underscores Sint Maarten’s commitment to innovation and excellence in the tourism sector. The new opening coincided with the launch of a new logo which represents all that Sint Maarten has to offer.
As tourism continues to flourish, now is the perfect time to experience everything this stunning island has to offer. Whether you’re planning a weekend retreat or an extended adventure, Sint Maarten is ready to welcome you with open arms. As Chun puts it: “Sint Maarten is not just a destination, it’s a feeling. A vibrant, welcoming and unforgettable place where cultures fuse and every sunset feels like a private invitation to return.” Her concluding remarks some up the country perfectly: “It’s happening in Sint Maarten!”